I always wanted to tackle the issue when someone purchases contraceptives. The buyer gets immediately gets judgemental stares and looks, making assumptions on the person.

After exploring my ideas, I went ahead and chose the condoms packaging, trying to develop it's packaging in order to 'hide' it along with other products on the shelves, such as sprays, lotions and creams and mimicking some designs usually found in beauty product packaging.

As for the Name of the product, something funny yet unconventional was the perfect fit.